VisualAssets.ca
VisualAssets.ca
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My Approach

  "In food photography, I believe every picture has the potential to tell a story by conveying more than just the visual appeal of a dish. It can capture the textures, colours, and details that evoke specific emotions - whether it’s the warmth of a homemade meal or the elegance of a fine dining experience. The composition, lighting, and even the setting communicates the atmosphere or mood behind the food, allowing viewers to imagine themselves engaging with it. By focusing on these elements, each image becomes more than just a photo; it’s an invitation into a moment, a feeling, a memory or a culinary journey."

I offer a full spectrum of food photography services.

Photography

Creative Direction

Creative Direction

  I have a range of state-of-the-art photography and lighting equipment and techniques to meet your project objectives. My cameras are tethered to a Mac computer providing real-time viewing either virtually or onsite. For specific cropping such as packaging, I import a mask to ensure everything fits perfectly.

Creative Direction

Creative Direction

Creative Direction

  With an eye for detail that has been honed over 30 years of art and creative direction experience, I guide the creative process to make sure your vision becomes a reality. I also work cooperatively with Creative Directors from marketing agencies.

Foodstyling

Creative Direction

Foodstyling

  With experience, discipline and creativity, I understand the importance of styling and composition, ensuring your food looks natural, fresh and mouth-wateringly delicious. Years of experience has resulted in a repertoire of solutions to overcome complex challenges.

Propping

Creative Direction

Foodstyling

  I have a collection of over 1000 props consisting of dishes, cutlery, linens, cutting boards, surfaces and backgrounds to choose from. I am constantly updating my inventory with current, on-trend items and can source any unique props that your project requires.

Retouching

Concept Development

Concept Development

  When retouching food photography, I focus on enhancing the natural colours and textures to make the dish look as appetizing as possible, while removing any distractions. From simple to complex retouching, my goal is to make your food look the best it can be. 

Concept Development

Concept Development

Concept Development

  From ideation to hand-drawn layouts, I can provide a selection of creative options for you to choose from. These options are reviewed and discussed collaboratively at a pre-production meeting ensuring everything goes smoothly on the day of the shoot.

Pinky Promise

Concept Development

Pinky Promise

 I promise to deliver food photography that not only meets but exceeds your expectations, ensuring every shot highlights your food in the most impactful and appetizing way. Your satisfaction is my priority, and I’m committed to delivering excellence with every project.

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